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Nike Jordan the success from Air signed Jordan
The success of Nike's Jordan brand began with Michael Jordan's launch of the Nike shoe designed for him on the court, the message that that shoe gave in the game was that being different was fine! They had never been designed like this before; (n.b. at the beginning not even the rules allowed the diversity, it was from the debate born that the air took the uniform colors of the team). Now the Nike Jordan brand has 33 years of shoe designs, and 33 years of production of clothing for sports and leisure, becoming one of the spearheads of Nike!