The first New Balance running shoe was born in 1938: it all began in Massachusetts, with the skilful hands and innovative ideas of an English shoemaker, William J. Riley. From there, the step to success was short: New Balance began to create prestigious models of running shoes, tennis, basketball and baseball. The production of sneakers sees New Balance in fourth place in world production. Wearing a New Balance shoe means showing all your casual elegance, and not only during sports activities, but especially in everyday life. Because New Balance is the footwear of urban style, comfortable, performing, reliable, elegant enough to be worn in the daily activities of each of us, without sacrificing the rigor of sporting elegance. Running shoes made by New Balance take care of the wellbeing of the wearer with special patented soles. New Balance uses most of its resources in the study of comfortable shoes and original design. New Balance shoes displayed in the online store of Thesupernuts.com can be worn with sportswear, under jeans or casual pants, for all those daily occasions where you want to be always impeccable. Choose your New Balance shoes from the wide range of shoes on display in our online store at unbeatable prices!