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Superga in honour of the Turin basilica

Superga was founded in 1911 in Turin as a manufacturer of rubber goods, the first production of shoes were oriented on waterproof rubber boots, to improve the work in the fields.
Later, around 1920, the company turned exclusively to the production of footwear and sporting goods, but it was in 1929 that the first superga was born: the canvas shoe with vulcanized rubber, which owes its name to the basilica of the same name in Turin.
Hence the success of the sports shoe, which then gave the name to the company: Superga.

The centenary made in Italy for sports footwear, Superga, a must in men's or women's wardrobes, at discounted prices, can be found on